Hi πŸ‘‹ I'm Adri!
Hi πŸ‘‹ I'm Adri!

Hi πŸ‘‹ I'm Adri!

I design, test, and run digital products. 10+ years of experience in digital product development, leading and partnering with multi-skilled teams with more than 30 designers, managing and evolving human-centered products, implementing digital transformation programs reporting directly to C-Levels, and operating roadmaps for innovative digital initiatives for telecom, retail, media, financial products and agribusiness.

Based in SΓ£o Paulo, Brazil.

About Me.

My work is based in to turn customer evidence, market insights, data information, and even vague ideas, into a concrete value proposition and solid business models on 6 main fields:

  • Digital Customer Behavior
  • Rapid Prototyping and Product Validation
  • Design of Digital Business
  • Go To Market Planning
  • Design Team Building and Culture
  • Digital Transformation Programs
Digital Transformation Consultant IBM Aug 2021 - today
Experience Design Manager Ericsson Aug 2018 - Aug 2021
Strategic Account Manager Google Oct 2016 – Dec 2017
Product Manager Serasa Experian June 2016 – Oct 2016

Professional Skills.

I consider myself a strategic service designer. My main area of expertise has been Research and Strategic/Business Design, using design thinking as a framework on solving problems for big companies. Most recently exploring cultural aspects of design, digital transformation and agile methodology.

Hard skills.

  • UI & Visual Design
  • Service Design
  • UX Design
  • User Research
  • Facilitation
  • Design Sprint
  • Lean Inception
  • Agile Delivery

Soft skills.

  • Leadership
  • Empathy
  • Facilitation
  • Teamwork
  • Data Analytics
  • Combination of marketer, product thinker & designer
  • Strategic and critical thinking analysis

What I do.


  • Craft product pitch, pre-launch / post-launch awareness and Go to Market Strategy


  • From Idea to Screen - Ideation, Mood board, User flow, AI and User Interface Design


  • Market research, user interview, industry analysis, develop strategy & plans

Costumer Experience

  • Share Design value, build community of practice, design thinking content and make teams work collaboratively

Digital Transformation and Innovation

  • Design and structure innovation programs. Acting as a digital transformation advisor building user centered culture and agile mindset.

Design Process.

Deep Dive πŸ™‡πŸ»β€β™€οΈ

Collect stories, understand people context, map their individual problems with research and analytics

Craft Design πŸ‘·πŸ»β€β™€οΈ

From idea to real product/service. Design flows, prototypes and service blueprints through co-creative experimentation process.

Delivery and Learn πŸ‘©πŸ»β€πŸŽ“

Test hypothesis and solutions and iterate on to address real problems

Work Cases.

The 5G use cases for AGRO!
The 5G use cases for AGRO!

AGRO and 5G

Leverage knowledge and applying the right use case for each business need.

Read case study:

AGRO and 5GAGRO and 5G
The newly hired onboarding to be journey!
The newly hired onboarding to be journey!

Employee Experience

Redesign the onboarding journey for newly hired in a big tech company.

Read case study:

Employee ExperienceEmployee Experience
Claro flex is an app that offers a 100% digital experience for Claro's costumers in Brazil!
Claro flex is an app that offers a 100% digital experience for Claro's costumers in Brazil!

B2C Self Service App

Discovery for new features, analitycs measuring and agile delivery.

Read case study:

πŸ“±Agile and User Experience
From zero to a tracking device and App!
From zero to a tracking device and App!

Tracking and Geofence

eTracker is a tracking service for Pets developed to give full control for pet owners.

Read case study:

Tracking and monitoringTracking and monitoring
Innovation and collaboration as a fuel!
Innovation and collaboration as a fuel!

Innovation and Collaboration

Fika labs was an internal innovation program structure and presented to the board. ❀️

Read case study:

Innovation and CollaborationInnovation and Collaboration


Certified SAFe 5 Agilist Scaled Agile Inc.
MESA Method
Certified Lean Inception Facilitator - Caroli.org

Let's connect.

πŸ“§ Email address : dribortolotto@gmail.com

πŸ”— LinkedIn : https://www.linkedin.com/in/adrianabortolotto/

πŸ•ŠοΈTwitter : https://twitter.com/DricaBortolotto

Vila Mariana, SΓ£o Paulo, SP - Brazil

Phone: +55 (11) 98162 1123

Β© 2020 Adriana Bortolotto

Made in : Notion + Super ⚑️