I design, test, and run digital products. 10+ years of experience in digital product development, leading and partnering with multi-skilled teams with more than 30 designers, managing and evolving human-centered products, implementing digital transformation programs reporting directly to C-Levels, and operating roadmaps for innovative digital initiatives for telecom, retail, media, financial products and agribusiness.Based in São Paulo, Brazil.
About Me.
My work is based in to turn customer evidence, market insights, data information, and even vague ideas, into a concrete value proposition and solid business models on 6 main fields:
- Digital Customer Behavior
- Rapid Prototyping and Product Validation
- Design of Digital Business
- Go To Market Planning
- Design Team Building and Culture
- Digital Transformation Programs
Professional Skills.
I consider myself a strategic service designer. My main area of expertise has been Research and Strategic/Business Design, using design thinking as a framework on solving problems for big companies. Most recently exploring cultural aspects of design, digital transformation and agile methodology.
Hard skills.
- UI & Visual Design
- Service Design
- UX Design
- User Research
- Facilitation
- Design Sprint
- Lean Inception
- Agile Delivery
Soft skills.
- Leadership
- Empathy
- Facilitation
- Teamwork
- Data Analytics
- Combination of marketer, product thinker & designer
- Strategic and critical thinking analysis
What I do.
Product
- Craft product pitch, pre-launch / post-launch awareness and Go to Market Strategy
Design
- From Idea to Screen - Ideation, Mood board, User flow, AI and User Interface Design
Research
- Market research, user interview, industry analysis, develop strategy & plans
Costumer Experience
- Share Design value, build community of practice, design thinking content and make teams work collaboratively
Digital Transformation and Innovation
- Design and structure innovation programs. Acting as a digital transformation advisor building user centered culture and agile mindset.
Design Process.
Deep Dive 🙇🏻♀️
Collect stories, understand people context, map their individual problems with research and analytics
Craft Design 👷🏻♀️
From idea to real product/service. Design flows, prototypes and service blueprints through co-creative experimentation process.
Delivery and Learn 👩🏻🎓
Test hypothesis and solutions and iterate on to address real problems
Work Cases.
AGRO and 5G
Leverage knowledge and applying the right use case for each business need.
Read case study:
AGRO and 5G
Employee Experience
Redesign the onboarding journey for newly hired in a big tech company.
Read case study:
Employee Experience
B2C Self Service App
Discovery for new features, analitycs measuring and agile delivery.
Read case study:
Agile and User Experience
Tracking and Geofence
eTracker is a tracking service for Pets developed to give full control for pet owners.
Read case study:
Tracking and monitoring
Innovation and Collaboration
Fika labs was an internal innovation program structure and presented to the board. ❤️
Read case study:
Innovation and CollaborationCertificates.
Let's connect.
📧 Email address : dribortolotto@gmail.com
🔗 LinkedIn : https://www.linkedin.com/in/adrianabortolotto/
🕊️Twitter : https://twitter.com/DricaBortolotto
Vila Mariana, São Paulo, SP - Brazil
Phone: +55 (11) 98162 1123
© 2020 Adriana Bortolotto